Content:For all those visual learners out there, create an ebook or a blog post detailing that same content.Webinars:Host an educational seminar that, instead of being product-focused, is all about providing value to your ideal customer.Here are a few examples of how you can promote in your LinkedIn Sponsored InMail campaigns to drive expansion: When you’re trying to grow your list, relevant educational content or events are great ways to draw in your prospects’ attention and acquire email addresses for your database.

Using this flipped funnel, here are some LinkedIn Sponsored InMail campaign ideas for you to hit the ground running and drive positive results for your campaign goals. This means you’re running campaigns with specific goals in mind.įor those who are not familiar with account-based marketing (ABM) or the flipped funnel, check out the graphic below or read up on that strategy here. Let’s say you’re a B2B marketer with 1) a dedicated sales team to help close deals and 2) an account-based marketing approach (in which the funnel is flipped). In part two of this series, we take a deep dive into specific ideas that will help you accomplish real marketing goals. Last post, we covered best practices and general tips for creating your LinkedIn Sponsored InMail campaigns.

Linkedin in mail campaign