The first enables Flipboard users to curate their own digital magazines on any themes they like, with other users able to follow them. That’s particularly important for two Flipboard features in particular: “magazines”, which were introduced to its apps in March 2013, and “topics”, which launched in October 2014. The new website is a big move for Flipboard: besides giving its users another way to read, it also smashes down the walled garden around its apps, and makes the service part of the open web. And also to help people who have gone through the process of personalising their Flipboard to take advantage of that when sitting at their desktop.” “We want to make Flipboard more universally acceptable to people by moving it to the web.

A lot of people think of Flipboard as an app, but Flipboard is really an overall service: a curation network that people are using to follow their interests, and curate their interests,” says chief executive Mike McCue, during a pre-launch demo of the new site.

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